Redcare Pharmacy.
A flu-season Instagram paid-ad campaign designed to encourage downloads of the Redcare Pharmacy app. As Brand Art Director, I developed four creatives around a simple idea: order medication from home, with clear messaging, familiar everyday moments and a visible app-download call to action.
One idea. Four everyday moments.
Approachable photography and short headlines connect the app to everyday needs. Warm peach and lilac backgrounds soften the message; a yellow offer badge and strong call to action make the next step clear. I explored the brand’s existing channels, then developed the variations in Photoshop, Illustrator and Adobe Firefly.
A little motion. A human touch.
The motion concept focuses on a branded message bubble appearing above the phone to suggest a completed order. Combined with the user’s expression, it adds warmth and makes the benefit feel immediate, while keeping the product message easy to follow.
